Sustainability Story
We don’t limit sustainability to a one-time, feel-good thing. We make it accessible to everyone. Anytime. Anywhere.

Over the past few decades, governments, businesses, and consumers have realised the importance of sustainability. Customers have been increasingly focusing on sustainable products, especially sustainable fashion. However, if you feel that buying sustainable clothing is the only thing you need to do, think again. What about the shopping bag in which the brand hands you that sustainable piece of clothing? Is it plastic, or paper, or a mix of both? While you are relieved that you have bought sustainable clothing and did your bit for the environment, the bag in which you carry sustainable clothing itself is detrimental to the environment.

Similarly, there are tonnes of products in your house and office that are unsustainable. However, they have not yet crossed your mind. And that is where the problem lies.

While the governments can make policies, the situation won’t change, until you become the catalyst of change. Until you imbibe it in your nature, to care about nature. And that is where NaturTrust comes into the picture. We make sustainability a part of you, by making it a lifestyle. We don’t limit sustainability to a one-time, feel-good thing. We make it accessible to everyone. Anytime. Anywhere.

How does NaturTrust do that?

At NaturTrust, we believe in creating products that transform the way the world uses resources. We practice the right way to sustainability by switching from a linear economy to a circular economy

Biodegradable and compostable plastic products

Why is a circular economy better than a linear economy?

  • A linear economy has three stages: it manufacture products, uses them, and disposes them off after usage. Resources are only extracted from the environment but never given back. This troubles the environment which is then continuously exploited to meet the ever-increasing needs.
  • However, the circular economy utilises the maximum value of the products for as long as possible. In the circular economy, the products are created in such a manner, that they are sustainable and can be reused and can then, be composted back to the environment. This compost then gives back the nutrients taken from the environment and does not fill toxic landfills. Also, waste materials left after usage of the products are further utilised as the raw material for the next batch of products.
  • This practice maintains a circular loop and reduces waste and pollution. After all, a greener planet leads to a sustainable future.