Sustainability in packaging: Consumer views in emerging Asia

With China having displaced the United States as the largest global packaging market, Asia remains packaging’s top growth market. As the use of packaging in Asia continues to soar, so too does the ecological burden, with significant leakage of packaging materials into the environment—often as a consequence of lack of waste collection and recycling systems at a scale needed to match strong growth in demand. How is this impacting consumers’ views on sustainability in packaging? To understand this better, we launched a survey across ten countries, including three fast-growing emerging Asian economies (China, India, and Indonesia), to explore consumers’ attitudes. Our findings built on prior work focusing on consumer sentiment globally and an earlier deep dive into consumer sentiment in the United States.

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